Marketing Innovation: How Networks are Changing Business

Consumers are over-marketed-to. They have simply stopped listening, said Jason Mogus, CEO of Communicopia during Saturday’s Marketing Innovation: Using Social Media to Build your Brand session at SVN’s Spring Member Gathering.

Consumers are tuning out to traditional marketing yet at the same time, demanding more – more empowerment, more stories, more quickly, from more voices. They seek meaning and authenticity and want more from us than irregular regurgitation of “polished” and perfect PR stories.

Jason moderated a diverse panel of SVN social media innovators (some of whom didn’t know they were!) who have each experimented and succeeded with social media in some exciting ways: