Archive for March, 2009

20 Simple Steps to Sustainability

Wait. A. Minute.

What does that headline say again? Have I just promised that your enterprise can attain sustainability in 20 easy steps?

You know better, right? You know, don’t you, that sustainability is an aspiration, a path, not a truly achievable goal (at least not in today’s misbegotten economic system)?

OK, now that we’ve gotten that out of the way, and you recognize that my headline was merely a sneaky way to attract your attention, allow me to list — yes, 20 — simple steps you can take in your business or nonprofit organization that will help nudge you along the road to a sustainable future.

Now, don’t get all red in the face if you start reading the list and you see you have to make it pretty far down before there’s anything about the environment. This list is adapted from my book, Values-Driven Business: How to Change the World, Make Money, and Have Fun, co-authored with Ben Cohen.

(more…)

March 18, 2009 at 2:36 am Leave a comment


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