Archive for April 21, 2009

LOHAS consumers most likely to use social networks

A colleague tweeted this new research to me this afternoon:

From The Environmental Leader:

LOHAS consumers most likely to use social networks.

Excerpt: Marketers wanting to reach those in the Lifestyles of Health and Sustainability (LOHAS) segment might turn to social networks and online communities. These consumers are more likely than all others to be engaged in online communities like Facebook, MySpace and others, according to research from the Natural Marketing Institute.

(more…)

April 21, 2009 at 1:34 am Leave a comment


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